AI Insights · Timothy · October 2022
Top 5 Virtual Fitness Programs in Australia: Q3 2022 Performance
Discover the performance trends of the top 5 virtual fitness programs in Australia for Q3 2022, including weekly downloads, revenue, and active users.
In the third quarter of 2022, the top 5 virtual fitness programs in Australia exhibited varied performance trends across weekly downloads, revenue, and active users. Data from Sensor Tower provides a detailed look into the metrics for these popular apps.
Strava: Run, Bike, Hike saw a peak in weekly revenue of around $139K by mid-August, before fluctuating and closing the quarter at roughly $92K. Weekly downloads showed a notable increase towards the end of September, reaching approximately 7.1K. The app also maintained a steady climb in weekly active users, peaking at around 247K in the final week of the quarter.
Fitbit: Health & Fitness experienced a decline in weekly revenue from late June, starting at about $90K and dropping to around $53K by early September, before rebounding to approximately $63K by the end of the quarter. Weekly downloads hit a high of about 8.5K in late August. Active users saw a slight increase overall, peaking at about 203K in mid-September.
Sweat: Fitness App For Women demonstrated consistent weekly revenue, averaging around $48K throughout the quarter, with a peak of approximately $53K in mid-August. Weekly downloads remained stable, with a slight peak at around 1.6K in mid-September. Active users hovered around 11K, showing minor fluctuations.
Zwift: Ride and Run had a steady weekly revenue averaging around $27K, with minor ups and downs throughout the quarter. Weekly downloads showed a downward trend, starting at 513 in late June and dropping to around 357 by the end of September. Active users remained relatively stable, averaging around 2.5K.
Kic: Health, Fitness & Recipes experienced a significant increase in weekly downloads, peaking at around 2.1K by the end of September. Weekly revenue fluctuated, reaching a high of about $31K in late August. Active users saw a steady increase, peaking at approximately 3.9K in the final week of the quarter.
For more detailed insights and data on these and other apps, visit Sensor Tower.
